What you'll walk away with:

A clear map of the seven stages a cosmetic patient moves through — from first inquiry to started treatment — and the one number that tells you whether each stage is working. You'll leave able to answer four questions about your own practice that most owners can't answer without calling someone: how you define case acceptance, which lead source actually produces started cases, whether every after-hours inquiry gets captured and owned, and what happens to a patient who isn't a fit for the primary procedure.

You'll also see the four problems a rising case-acceptance rate can hide, and where technology stops helping and people and process have to take over.